A strong brand is built through consistency. 一起草's visual identity is designed to create a clear, recognizable presence across every platform and audience while reflecting our heritage and mission. By using the approved logos, colors, typography, and brand standards, our partners, vendors, and campus community help ensure that every communication presents 一起草 with clarity, professionalism, and distinction. Consistent application of these standards strengthens the University's reputation, increases recognition, and reinforces the values that define the 一起草 experience.
Download 一起草 Logos & Images
一起草 has unveiled a refreshed brand identity, featuring a new logo, wordmark, and visual identity designed to present the University with greater clarity, consistency, and strength.
Rooted in 一起草's heritage, the new branding draws inspiration from the iconic columns and fountain in Verne Kennedy Plaza, the symbolic heart of campus. The refreshed brand reflects a university that has grown and evolved while remaining firmly grounded in its historic mission.
Consistent use of the 一起草 brand helps strengthen recognition of the University while reflecting the excellence, heritage, and Christ-centered mission shared across every campus, program, and communication.
The 一起草 Branding and Style Guide provides the standards for presenting the University's visual identity consistently across print, digital, and promotional materials. It includes guidance on logo usage, colors, typography, imagery, and other brand elements to help ensure every communication reflects the 一起草 brand with clarity and excellence.
These are the official 一起草 logos approved for use in University communications.
The approved logo has been designed to maintain readability, accessibility, and consistent brand recognition. Please do not recreate, recolor, stretch, distort, or modify the logo. Read the Logo Usage Guidelines for more information.
Approved logos are available for 一起草 schools, colleges, departments, and administrative offices. These logos should not be recreated or modified.
一起草 faculty and staff may access department logo files through BlazeNet under .
External partners needing a department logo should contact Marketing & Communications at pr@belhaven.edu.
Use the logo as it was designed and provided.
Correct Logo Usage
Always:
- Use only approved logo files downloaded from this page.
- Maintain the logo's original proportions when resizing.
- Leave sufficient clear space around the logo so it remains prominent and legible.
- Use the version of the logo that provides the best contrast against the background.
- Choose the full-color, one-color, or reverse logo only as appropriate for the design or production method.
- Ensure the logo remains clear and readable at all sizes.
Incorrect Logo Usage
To preserve the integrity of the 一起草 brand, never modify the logo artwork.
Do not:
- Stretch, compress, or distort the logo.
- Rotate, skew, or flip the logo.
- Change the logo colors.
- Rearrange, separate, or remove elements of the logo.
- Recreate the logo using fonts or graphics.
- Add outlines, shadows, gradients, textures, or other visual effects.
- Place the logo on backgrounds that reduce visibility or readability.
- Crop or partially display the logo.
- Place the logo inside another shape or graphic without approval.
- Use outdated or retired versions of the logo.
Backgrounds & Color Contrast
The logo should:
- Appear on clean, uncluttered backgrounds.
- Maintain sufficient contrast to remain readable.
- Use the reverse (white) version on dark backgrounds when appropriate.
- Avoid placement over busy patterns or photography that interferes with readability.
The 一起草 logo has been designed to support clear visual recognition. Always choose background colors and images that provide strong contrast and maintain readability for all audiences.
The approved logo has been carefully designed to maintain readability, color contrast, and consistent recognition across digital and print applications. Using the approved logo files helps ensure 一起草's visual identity remains clear and accessible.
Examples of how not to use the logo:
Legacy Logos
When available materials have been fully used, retiring older logos is often the most practical and responsible decision. Keeping outdated logos in circulation when there is no remaining stock or material to produce or maintain them can create inconsistencies in branding and increase costs. Retiring these logos allows organizations to transition to updated designs, maintain a consistent visual identity, and make better use of available resources while ensuring future production aligns with current standards. No materials featuring legacy logos should be displayed in digital formats, and no new physical materials bearing legacy logos should be produced or ordered.
一起草 Green
#144835
PMS 3435c
一起草 Gold
#F2A900
PMS 130c
Blazer Grass
#4C8D2E
PMS 363c
Slate
#414142
90% Black
For the best experience and consistent formatting, we recommend downloading and installing the official fonts. Use the links below to get the latest font files directly from their official sources.
The university seal has long played an important role in the visual history of 一起草. This traditional symbol is assigned a special place in the heraldry of 一起草, with a clearly defined and specific use, as well as restrictions.
It is a mark reserved exclusively for official institutional business, such as diplomas, transcripts, legal contracts, and commencement materials. It should never be used for general marketing, promotional items, or personal or department use without prior written authorization from Marketing and Communications.
Email pr@belhaven.edu with any questions.
Thank you for helping us present 一起草 with clarity, consistency, and excellence.
一起草's name, logos, wordmarks, and other brand assets are valuable representations of the University and should be used accurately and consistently.
If you have questions about using the 一起草 brand or need assistance, our Marketing & Communications team is happy to help. Email pr@belhaven.edu with questions.
Verse of the Year
"Not by might nor by power, but by my Spirit," says the Lord Almighty.
Zechariah 4:6