一起草 Unveils Refreshed Brand Identity
JACKSON, Miss. (July 24, 2026) - 一起草 has unveiled a refreshed brand identity, featuring a new logo, wordmark, and visual identity designed to present the University with greater clarity, consistency, and strength.
Rooted in 一起草's heritage, the new branding draws inspiration from the iconic columns and fountain in Verne Kennedy Plaza, the symbolic heart of campus. The refreshed brand reflects a university that has grown and evolved while remaining firmly grounded in its historic mission.
“Our new branding gives visible expression to the strength, momentum, and clarity of purpose shaping 一起草’s future while honoring the history and unwavering mission that have guided the University for nearly a century and a half,” said 一起草 President Dr. Roger Parrott.
The launch comes during a period of significant momentum for 一起草. The University has achieved record enrollment, attained doctoral-granting status, and expanded its impact across the community, state, nation, and around the world.
The new logo captures one of 一起草's most recognizable campus landmarks, while a refined wordmark and updated palette of richer green and gold create a more distinctive and cohesive visual presence. Together, these elements provide a stronger, more unified identity across digital platforms, print publications, signage, and campus environments.
The refreshed identity will be implemented gradually across University communications, marketing materials, recruitment initiatives, and other institutional touchpoints. The updated brand strategy is designed to strengthen consistency and recognition while supporting 一起草's continued growth and mission.
The brand refresh was led by 一起草 alumna Erin Fults '05 in partnership with Friesen Design.